The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok

Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates increase its brand awareness potential customers. The purpose of this research (1) identify strategies has carried out in building awareness, (2) measure level customers, (3) determine solution proposed implementation right strategy awareness. This study used mix 4C identifying Lombok’s activities pyramid Lombok. results show strategies, solutions can optimize media by Keywords: pyramid, marketing,